Marketing automation

Marketing on autopilot — winning leads while you sleep

Newsletters get postponed, leads are not followed up, reporting is manual work. Marketing automation changes that: your campaigns run systematically, your leads are qualified automatically and your reports create themselves.

Book an AI Check arrow_forward Use cases expand_more

The problem

Why marketing in mid-sized companies often fizzles out

Three typical situations that hold your marketing back.

mark_email_unread

The newsletter keeps getting postponed

The newsletter is supposed to go out "this week". But there is no time for copy, segmentation and sending. In the end it gets postponed, week after week. Potential customers hear nothing from you and forget you.

68% send irregularly

person_off

Leads are not followed up

Someone downloads a whitepaper or fills in a contact form, and then what? Often nothing happens. No follow-up, no nurturing, no qualification. The lead goes cold before it had a chance.

Leads without nurturing go cold

bar_chart

Reporting is manual work

Which campaign brings leads? Which channel is worth it? The answers sit in five different tools. By the time the report is finished, it is outdated. Decisions are made by gut feeling.

4+ hrs/week on manual reporting

The solution

How marketing automation turns effort into a system

We automate your marketing processes so that campaigns run, leads are qualified and results are measurable, without manual effort.

mail

Automatic email sequences

Newsletters and email campaigns run automatically, segmented by customer group, industry or behaviour. New subscribers receive a welcome series, existing customers regular updates. Everything prepared, sent automatically.

filter_alt

Lead scoring & nurturing

Every lead is scored automatically: who visited which pages? Who downloaded what? Qualified leads go straight to sales. All others go through automatic nurturing sequences until they are ready.

analytics

Live dashboards & automatic reports

All marketing KPIs in one dashboard: open rates, conversions, lead quality, ROI per channel. Weekly reports are created automatically and sent to the relevant stakeholders. No more Excel sheets.

Use cases

4 marketing workflows that deliver measurable results

Concrete automations that relieve marketing teams in mid-sized companies immediately.

Newsletter by customer segment

Instead of one generic newsletter, your contacts receive content that fits them. Tradespeople get different topics than e-commerce owners. Segmentation, personalisation and sending run fully automatically, including A/B tests of subject lines.

Lead nurturing sequences

A new lead signs up. A sequence starts automatically: day 1 welcome, day 3 case study, day 7 offer, day 14 follow-up. Every step is matched to the lead's behaviour: those who click get more; those who do not respond get a different approach.

Social media planning

Posts are prepared in a content calendar and published automatically at the best time, on LinkedIn, Instagram, Facebook or X. Comments and mentions are collected and delivered to the community manager as a daily summary.

Campaign reporting

Every Monday a finished report is in your inbox: how each campaign performed, which channel brings the best leads, how ROI is developing. Data from Google Analytics, the newsletter tool and the CRM is merged automatically.

Results

What marketing automation actually delivers

group_add

more qualified leads

mail

higher open rate through segmentation

timer

less reporting effort

Frequently asked questions

Marketing automation in mid-sized companies

What exactly does marketing automation mean for mid-sized companies?

Marketing automation means that recurring marketing tasks run automatically: newsletters are sent by customer segment, leads go through automatic nurturing sequences, social media posts are scheduled in advance and campaign reports create themselves. Your marketing runs systematically and measurably, even without a large marketing department.

Which marketing tools can be automated?

We integrate all common marketing tools: Mailchimp, ActiveCampaign, Brevo (formerly Sendinblue), HubSpot Marketing, LinkedIn, Meta Business Suite, Google Analytics and many more. The automation connects your existing tools into one continuous system.

Do I need a large marketing team for this?

No, quite the opposite. Marketing automation is ideal for smaller teams in particular. Tasks that would otherwise require a dedicated marketing person run automatically in the background. Typically one person who sets the strategy and creates the content is enough, and the automation does the rest.

Isn't automated marketing impersonal?

No, the opposite is true. Through segmentation and personalisation, each contact gets exactly the content that is relevant to them, at the right time. That is more personal than a generic newsletter that goes to everyone.

How do I measure the success of marketing automation?

We set up automatic reporting dashboards that show all relevant KPIs in real time: open rates, click-through rates, conversion rates, lead quality and ROI per channel. That way you can see at any time which measures work and which do not.

Ready to put your marketing on autopilot?

In 30 minutes we analyse your marketing processes and show you which workflows bring more leads and less effort straight away. Free of charge and non-binding.

Book an AI Check arrow_forward

check_circle Free

check_circle 30 minutes

check_circle Non-binding